F-150 Owners Stories
A platform built around owners
Project particulars
- CLIENT
- Ford Motor Company
- YEAR
- 2015
- ROLE
- Associate Creative DirectorDesign LeadDigital LeadExperience DesignCreative Production
- SERVICES
- Creative Direction / Digital / Community Platform
The brief / The approach
A first-of-its-kind Ford platform invited F-150 owners to submit photographs of their trucks and tell the stories behind them. As associate creative director, design lead, and digital lead, I ran the project from concept through build and delivery, creating the foundation for an owner community shaped by real voices and real trucks.
Associate Creative Director / Design Lead / Digital Lead
Giving the people behind the wheel a place to tell their stories.
F-150 Owners Stories was a first-of-its-kind initiative for Ford: an editorial and community platform where owners could submit photographs of their trucks, share the experiences attached to them, and be featured alongside stories produced by the brand.
I led the project from top to bottom, setting the digital and design direction while working cross-departmentally with project management, production, photography, asset, development, and delivery teams. The result created a foundation for an F-150 owner community—not simply an audience for the truck, but a place where owners and their stories became the content.
