F-150 Innovations
Making innovation tangible
Project particulars
- CLIENT
- Ford Motor Company
- YEAR
- 2016
- ROLE
- Associate Creative DirectorCreative LeadArt DirectionCGI DirectionExperience DesignInteractive DesignVendor Direction
- SERVICES
- Creative Direction / CGI / Digital / Interactive
The brief / The approach
The redesigned F-150 brought a dense story of material, productivity, and driver-technology advances. We turned that story into an immersive Ford.com experience built around explorable 360° CGI, layered hotspots, cutaways, and interactive feature demonstrations.
Associate Creative Director / CGI / Ford F-150
A truck this advanced needed more than a conventional walkaround.
F-150 Innovations transformed a long list of engineering advancements into an interactive product story people could explore for themselves. A scalable 360° environment let users move around, above, below, and inside the truck, opening contextual hotspots that revealed material innovation, exterior productivity, interior versatility, and driver technology directly within the scene.
As associate creative director and project lead, I oversaw the concept, art direction, CGI production, interactive behavior, and integration across Ford.com. I also directed the outside CG and development partners responsible for turning the experience into a responsive, modular platform—one designed to accommodate new scenes, changing features, and deeper layers of product detail without losing speed or clarity.
