J.IVEYINDEPENDENT ARTIST
& DESIGNER / DETROIT
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Spacecraft

Immersive Art Exhibit

The City of FerndaleDesign / Build / Management2020-2021
Visitor seated in a pink and blue Spacecraft projection environment

Project particulars

CLIENT
The City of Ferndale
YEAR
2020-2021
ROLE
FounderArt DirectionCreative DirectionGenerative Code
SERVICES
Design / Build / Management

The brief / The approach

Metro Detroit's first dedicated immersive art exhibit. Sold out for three-month run. Operated through two pandemic shutdowns. Roles and responsibilities included 0-to-1 startup scope, brand design, exhibit design, viral social media campaigns with help from influencers and more.

Immersive art / Installation design

Over 10k attendees in three months.

This project involved every skill in my brand and digital design in my toolset, I not only designed every pixel of it's being, I also ran day-to-day operations.

Visitor seated beneath large fields of green, violet, and magenta projected light
Visitors gathered between circular orange projections inside Spacecraft
Spacecraft target mark and wordmark on a black field
Visitors silhouetted against blue, pink, and violet wave-like projections inside Spacecraft
Visitors standing inside a yellow geometric light projection at Spacecraft