Ford / Lincoln

Creative direction

Ford Motor CompanyArt Director / Creative Director2017
Ford SUV driving through a blurred green mountain landscape

Project particulars

CLIENT
Ford Motor Company
YEAR
2017
ROLE
Art DirectionCreative DirectionWeb DesignRetouching3D
SERVICES
Art Director / Creative Director

The brief / The approach

From J. Walter Thompson to GTB, over 99 photos shoots were compiled, over 50 video shoots and trips through post-production. Worked with dozens of boutique studios and vendors to make award winning web and digital-first experiences.

Art Direction / Creative Direction

Over a decade of creative lead work at the agency of record for Ford and Lincoln Motor Vehicles.

Lead multiple cross-agency creative teams, oversaw and lead selection process in multi-million production buys.

Desktop monitor displaying Ford's We Own Work truck campaign
Ford vehicle efficiency experience featuring a detailed engine composition and model lineup
Ford Drive One campaign mark over a blue faceted sphere
Rear view of a Ford vehicle with vivid light trails against a blue campaign backdrop
Interactive 2008 Ford Freestyle experience organized around versatility, style, safety, and interior features