Mustang GT 350
Performance, framed precisely
Project particulars
- CLIENT
- Ford Motor Company
- YEAR
- 2017
- ROLE
- Associate Creative DirectorWeb DesignPhotography DirectionAsset Retouching
- SERVICES
- Creative Direction / Digital / Photography / Retouching
The brief / The approach
A digital product experience for the Mustang Shelby GT350 that translated track-bred performance into a focused visual story—combining cinematic photography, detailed product exploration, and a web experience designed around the character of the car.
Associate Creative Director / Web Design / Photography
A digital experience built with the same focus as the car.
The Mustang Shelby GT350 deserved a product story that felt immediate, disciplined, and unmistakably performance-driven. The experience paired dramatic motion photography with considered product detail, giving the car's proportions, cockpit, craftsmanship, and track capability room to lead.
As associate creative director, I shaped the visual direction and web design, led the photography, and oversaw the detailed retouching of the final asset library. The result was a cohesive digital system that could move from high-speed hero imagery to close product exploration without losing the precision and presence of the GT350.
