Unstable

Unique Art Print Platform

Connected VenturesPitch / Design / Build2018
Laptop displaying the Unstable art-print platform on an orange chair

Project particulars

CLIENT
Connected Ventures
YEAR
2018
ROLE
Art DirectionLogo DesignBrand IdentityInterface Design
SERVICES
Pitch / Design / Build

The brief / The approach

An art print platform that we collaborated with the iconic artist Tyree Guyton and the Heidelberg Project to produce one-of-a-kind art prints. Designed the pitch, the brand, and the platform, seed round valuation at $5MM.

One-of-a-kind dynamic art prints on a proprietary blockchain

Pre-dated the NFT wave of hysteria by a solid three years.

Our interface was widely copied and borrowed throughout NFT generators including Bored-Apes and others.

Desktop monitor showing the Unstable platform and a Tyree Guyton artist feature
Unstable wordmark beneath a multicolor arch on a charcoal background
Framed Tyree Guyton artwork displayed on a warm gallery wall
Unstable mobile art platform interface shown on a phone over a magenta gradient
Unstable print artwork process and framed poster mockup on a white field